Hey there! I'm Alexandra, a visual designer who lives for creating cohesive visual worlds. There's this moment when all the elements of a brand finally click together—that's the sweet spot I'm always chasing!

Here's my take on design: thrive in chaos.
Sounds contradictory? Maybe. But I've found that the best work happens when I balance attention to detail with the freedom to get a little messy. Some of my most innovative solutions have emerged when I've allowed myself to work without constraints.

When I'm not glued to my design software, you'll find me dabbling in illustration, getting tangled in fiber arts projects, or belting out tunes. Yes, I'm one of those people who can't seem to sit still creatively—and honestly, I wouldn't have it any other way. These creative side quests constantly feed back into my design work in the most unexpected ways.

I believe in letting personality shine through simplicity. Walking around NYC, I'm that person mentally redesigning logos on storefronts (sorry not sorry). Having aphantasia—meaning I can't visualize images in my mind—has turned out to be my secret weapon.
It makes the process of transforming abstract concepts into tangible visuals so much more rewarding.

I believe that being empathetic is a superpower. It helps me connect with the audiences my clients are trying to reach in a genuine way. Combine that with my naturally curious nature, and you get designs with youthful energy that don't sacrifice sophistication.

I never settle for the first solution. Or the second. Or sometimes even the tenth. Each project is a journey through multiple possibilities until we find that perfect balance of creativity and purpose—work that looks beautiful while actually doing something meaningful
in the world ♡