Scarlett&Ameera needed to distinguish themselves in the saturated luxury market, appealing to sophisticated, sustainability-minded consumers while maintaining an air of exclusivity.

As the designer for their visual identity, I developed a distinctive logo and refined color palette that perfectly balanced timeless elegance with modern ethical values. My work helped establish Scarlett&Ameera as a luxury brand that speaks authentically to conscious consumers, creating a visual foundation for their high-end eCommerce platform and marketing strategy that effectively communicated both craftsmanship and community commitment.