Vanderbilt University needed a strategic holding page for their holiday gift shop, communicating to customers that while the 2024 guide was no longer available, the 2025 guide would launch in November.

I designed a visually engaging landing page that maintained the university's brand identity while building anticipation for the upcoming holiday shopping season. The design featured festive elements, clear messaging, and direct shopping links to alternate Vanderbilt merchandise sources. My work ensured customers remained connected to the Vanderbilt brand while setting expectations for the future gift guide.